September 2013 - Book of the month

The Advance Man

Author: Jamie MacVicar
Price: $34.95
Format: Hardcover


Banff resident Jamie MacVicar skilfully blends the secrets of marketing and promotion as taught by the masters, a captivating personal tale, and an inside look at an American icon, Ringling Bros. and Barnum & Bailey Circus.

Richly textured and meticulously researched, The Advance Man is an incomparable bridge from the circus past to the present. It is a spellbinding narrative inhabited by strange and seductive characters: Chang and Eng, the Siamese twins who couldn't be engaged in unlike conversations simultaneously; Irvin Feld, the Napoleonic genius who wrested control of the circus from Ringling's heir; the smallest man in the world who continuously stymied the show s most virile man; the naive, young woman who risked too much aspiring to become a model; the Cleveland tycoon and a host of others from extraordinary everyday people to well-known celebrities.

Artfully, MacVicar invites us into a world of splashing colour while the story within the story comes to light. Whether the reader is a history or circus enthusiast, a student of business, or just the lover of a remarkable yarn, the ride will be memorable, as unforgettable as a childhood night at the circus.

The Advance Man is available at Mooseprint Books & Gifts for $34.95.


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